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Social Media Sites Beginning to Drive Shopping Visits, reports Hitwisegle

September 26, 2006 by Sally Falkow

Google number one but social media sites are gaining groundIf you were wondering whether all the fuss about Social Media Optimization is worth the effort, take a look at these figures from Hitwise.Google drives the most online retail visits- 14.93% - but there is a rapidly growing pool of traffic to be had from social media sites such as MySpace.  The number of visits … [Read more...]

Social Media Optimization: which sites matter?

September 25, 2006 by Sally Falkow

Is there life beyond Del.icio.us?An excellent post this week from Read/Write Web compares the social bookmarking sites and concludes that there are two dominant players - del.icio.us and StumbleUpon. The rest of the pack, including Yahoo MyWeb, appears to be substantially behind. Note: This comparison does not include social news sites like digg.  Watch for a future post … [Read more...]

Yahoo! Adds More Social Media Features

September 23, 2006 by Sally Falkow

Their FUSE find, use, share, extend philosophy expandsIf you are a small local business and you think that online reviews and comments don't affect you, think again.   Yahoo Local has just become more personal and more social. A number of new features have been integrated into the site that allow people to create customized profiles and lists of local favorites but … [Read more...]

SEO PR landscape is changing

September 21, 2006 by Sally Falkow

Content syndication and social media becoming an integral part of SEOMatt Cutts`of Google said it best in the interview with Mike Grehan titled "The Future of Search and Outdated SEO Methods.""There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."  … [Read more...]

Social Media Club LA

September 14, 2006 by Sally Falkow

If you are in the vicinity you should comeChris Heuer has been on the road setting up chapters of the Social Media ClubThere will be a launch of four chapters of the Social Media Club over the next two weeks If you are in the area, we encourage you to attend one (or more) of these meetings as Chris will be relaying his findings from the XPRL meeting that is taking … [Read more...]

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