Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
Social Media Optimization
How to make your website social media friendlyOver the past few weeks there has been a fascinating meme developing around the concept of social media optimization. This is one of the ideas we will be talking about at the first meeting of the Social Media Club in Los Angeles on September 28th.Here is the list so farIncrease your linkabilityMake tagging and bookmarking … [Read more...]
Sony Joins The Rush To Embrace Online Video
Another user-generated site bought by big media.Grouper, one of a number of YouTube wanna-bes, hit the jackpot when they caught the eye of Sony.Grouper has attracted a following of millions of fans - and they are not just passive viewers of Web-based videos. Grouper fans are creators of videos that can be shared withothers … [Read more...]
Market Wire Adds Social Media Options
Online news acknowledged as a big traffic driverGood for Market Wire! They launched their social media service yesterday. They can now deliver your news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine. According to their release Digg and Del.icio.us rank in the top 150 web sites for pure traffic, … [Read more...]
Social Media Club Meets Tonight
Online PR takes another step forwardIf you are in the San Jose area, please join us tonight at Interplast for the first meeting of the Social Media Club.And if you are in the area, you won't have to catch a plane, like I have to do in a few hours from now. I am not looking forwards to this, I can tell you. For one short overnight stay I did not intend to check … [Read more...]
