NBC making the most of consumer generated media, blogs and chatSmart moves, NBC!Meredith Vieira, the new co host of the Today show, is blogging her personal thoughts and backstory elements of her interviews on iVillage."There are a lot of things I might like to say on a personal level on the blog that I can't on Today because of time or it might not be … [Read more...]
MySpace Appeals To Older Demographic Too
Social networking is not just for kidsDon't be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over--up from less than 40 percent last year, reports comScore Media Metrix.The comScore research compared audience demographics among top social sites, aiming to dispel the … [Read more...]
RSS and Content Syndication Part Four
How to categorize your content for feedsNow that you have an RSS strategy, let’s take a look at what content you might like to syndicate.Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created: the media, your employees, the … [Read more...]
Social Media Club Meets in Los Angeles
Press releases, social media education and strategy were the topics of a lively discussionSocial Media arrived in LA yesterday. Chris Heuer set the scene for the meeting with the aims of the SMC - education about social media, teaching social media literacy to kids and adults alike, setting ethics and standards and facilitating discussions and unconferences about best … [Read more...]
Society for New Communication Research Symposium
Join us in Boston as we honor excellence in new communications and social media initiatives and celebrate our first anniversary!The Society for New Communication Research has put together a great program for their first annual Symposium. If you are on the East Coast (and even if you aren't!) you should be heading to Boston Nov 1 and 2. Here are just a few of the … [Read more...]
