Emails to the social networks result in the highest conversion rates"The money is in the list" still holds true. Email is alive and well and being fed by social media sites.MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email … [Read more...]
Consumers influenced far more by consumer-generated content than by information from brands
68% influence friends and family post-purchase, magnifying the overall impact.Market research firm Compete recently published “Embracing Consumer Buzz Creates Measurement Challenges for Marketers.” The report has some interesting stats: Not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand … [Read more...]
Social Media is the “One thing that Most Influenced the News”
User- generated content providers named Time Magazine's Person of the YearIf you needed any more convincing that social media is influencing the news, this should do it.You don't get any more mainstream than the cover of Time as Person of the Year. And if user-generated content and social networking is the one element that most influenced the news in 2006, I'd hazard a … [Read more...]
Social Networks used correctly improve brand awareness.
Top-tier social meida sites can be a remarkable source of trafficSearch executives regard social networks as a powerful channel that can improve brand awareness and create buzz, when used correctly, “While social search certainly is in its infancy, the top-tier sites can be a remarkable source of traffic, in many cases bringing the server of unprepared … [Read more...]
Is MySpace getting more traffic than Yahoo?
Social media sites have the audienceAccording to comScore Media Metrix, MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc.News Corp.'s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to comScore Media Metrix. MySpace's growth was 2 percent over October and triple … [Read more...]
