Social Media traffic continues to beat out other sitesCould this be the reason the NYTimes is adding social media elements to their online stories? … [Read more...]
Social Media: A Sign of The Times
Getting into social news sharing is just good business these daysThe Gray Lady got the clue. The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them, reports TechCrunch on Rojolink.As from Monday they will be adding direct links to digg, facebook and newsvine, so that readers can … [Read more...]
Business Blogging Lesson Still Not Learned
Social Media and PR 2.0 require a differnt approach - honesty and tranparency are paramountAnother 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.Coming hard on the heels of the Wal-Mart/Edelman fiasco it's no wonder that corporate executives in the US and … [Read more...]
Alternative Media Gaining Credibility
Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective"The Changing Face of Marketing and Communications in Today's Creativity Economy," by Weber Shandwick and KRC Research, shows that top execs are getting the clue - half (49 percent) realize that using traditional media … [Read more...]
Social Media Optimization Session at SES Chicago 2006
Some great ideas to increase visibility and trafficIt was very encouraging to see the Social Media Optimization session at SES Chicago 2006 packed to capacity. And when the speakers did the usual poll of the audience, the change in a year was apparent: social media optimization is catching on in a big way.Andy Hagens really hit the reality of this audience … [Read more...]
