Social-networking tools being integrated into Cisco's Unified Communications suiteIn addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, … [Read more...]
Telcos Fail to Capitalize on Mobile Web 2.0
Telecoms companies are failing to make the most of the growing popularity of the online information-sharing services of "Web 2.0", according to new research 'Web re-loaded: Driving convergence in the real world.' by global consultancy Arthur D. Little.This new report places users and user generated content in the spotlight yet again. Yet it seems US Telcos have not yet … [Read more...]
Smart Social Media Thinking
How to corral that free-wheeling user-generated contentPrevailing wisdom says you can't control the message anymore. User-generated content has a life of it's own and any attempt to make it into a marketing or PR vehicle will backfire.And have we not seen some spectaular examples of doing it wrong?Pontiac's social media site created in tandem with Yahoo is a much … [Read more...]
Marketers are Still Missing the Social Media Target
Media multi tasking has changed influences prior to purchaseBIGResearch's latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you're operating in a new reality of a consumer controlled communication model. This is not the first time we've heard that the traditional media models aren't working, but this study … [Read more...]
LA Times Announces Online Strategy
The paper admits it had fallen "woefully behind" in the shift to online journalismYesterday afternoon the LA Times announced a new model for the newspaper's reporting with the Internet at its center - go figure! And they came to this stunning conclusion after an expert review by previous editor Dean Baquet. Under the new plan there will be total integration of … [Read more...]
