User generated video getting good views from niche audiencesIt's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.During the week of February 3, YouTube's traffic surged above … [Read more...]
Socialize Your Internet Marketing Strategy
Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The … [Read more...]
Entertainment Execs See CGM as a Threat
Amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs are one of the top three challenges they face today.Consumer Generated Media (CGM) or User Generated Media - whatever you call it, it has entertainment execs worried.According to a new Accenture study of senior executives in the media and entertainment industry in North America and Europe, … [Read more...]
Social Technographics Can Guide Your Web Content Strategy
Forrester Research Puts Social Media Into PerspectiveA new report from Charlene Li and Josh Bernhoff at Forrester Research says that most companies get involved in social media in a haphazard way - a blog here, a podcast there - with no coherent web content strategy based on audience needs.Start with your target audience and determine what kind of relationship … [Read more...]
Video Success Online Depends on Content Strategy
Looking for viral online buzz? It's all about the contentAndrew Foote of Peppercom has some sage advoce for firms looking to success with viral video and social media as part of their internet marketing strategy.:Content is king in this game. More often than not, the quality of viral content takes a backseat to the marketing mandate.Foote gives examples of how to get it … [Read more...]
