Image courtesy of SHa3bi1 Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on Friday validated everything I said that day.. Millions of Americans … [Read more...]
Social Media Bootcamp
Chicago workshop sold out We had a great day today in Chicago at the American Management Association venue near O'Hare airport. The room was full of PR, marketing and advertising people. Some are already well down the road with social media and some were just starting out. What do PR, marketing and ad folk want to know about social media? Here is … [Read more...]
Brand Value Can Move CMOs to the CEO spot
CEOs and CFOs are recognizing brand value as an asset that can be managed for growthThe flawed accounting practice that ignored brands' asset capabilities is waning, says James Gregory, author of “Leveraging the Corporate Brand.” The Financial Accounting Standards Board is beginning to understand that "fair value" accounting for the brand is the only … [Read more...]
Internet Marketing, Social Media and CGM Attracting the Dollars
Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economyThe sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the … [Read more...]
Social Media Training for PR Professionals
Jim Sinkinson of Bulldog Reporter talks about their summer workshop seriesThe workshop covers:● How to keep your social media program accountable● How to set measurable goals● How to monitor and evaluate your reputation in social media● How to identify and track top blogs and other important influencers● How to acquire an arsenal of essential … [Read more...]
