New PR Skills Needed to Fill Talent Gap

PR skills

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. The PR … [Read more...]

PR Poised to Become the Digital Leader

dpr SPEARHEAD

A recent article in AdAge reports that " the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage." That's great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y … [Read more...]

15 Digital Skills for PR & Marketing Pros

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Technology is advancing and changing at such a rapid pace it's tough to stay  current.  These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack.   DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]

Search Dominates Top News Sites for September 2015

Yahoo google News

  The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com) Yahoo News - Still holding on to the top spot with 175,000,000 visitor per month Google News - Nipping at their heels with 150,000,000 visitor a month Huffington Post - now a real contender with 11,000,000 visitors a month CNN - … [Read more...]

Measuring Public Relations ROI

PR ROI

  The way we measure the ROI of PR is changing - at last.  Hopefully we may yet see the end of AVEs and start to see PR actions tied to business goals. We have the tools to track activity from PR content all the way through to conversion. It's up to the PR community to embrace these changes and learn the digital skills required to analyze and report this kind of … [Read more...]