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Sally Falkow - Social Media Strategist
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News Content – Where are we headed?

May 7, 2009 by Sally Falkow

This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites  increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said  … [Read more...]

SES Chicago V ideo Interviews

December 9, 2008 by Sally Falkow

SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.So if you were not able to attend, at least you'll get some of the highights.Stay tuned.And follow me on … [Read more...]

Brands Need to Open Dialog With Customers in Economic Downturn

December 1, 2008 by Sally Falkow

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK. The Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy found that some 64% of respondents surveyed said they would reduce their spending generally in view of the deteriorating … [Read more...]

Google Offers SEO Starter Advice

November 18, 2008 by Sally Falkow

Image by Danard Vincente   In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide.   The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing.  They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand … [Read more...]

News Online – tips from SEO experts at SES San Jose

August 24, 2008 by Sally Falkow

  Image: miso crazy  Search Engine Strategies San Jose happens each year in August and this year there was a panel on the mechanics of SEO for news content with online PR experts Greg Jarboe and Lee Odden. It seems that newspaper sites are finally getting the message - NIelsen’s figures for July show four of the top five news and current events Web sites with the most … [Read more...]

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