Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
Create and Optimize Visual Content: a new PR skill
Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with … [Read more...]
What is Search Important to PR?
In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle … [Read more...]
Social Media Strategy Daily News
Social Signals That Are Affecting the Search Ranking of Your Content Search engines are using social content in their ranking algorithms now. This is the #1 trend in SEO in 2011 and the challenges for larger organizations is to have SEO specialists work more closely with other parts of a company or agencies working on online PR and social media initiatives. Find out which … [Read more...]
Press Releases 1.0 and 2.0
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across the Internet make little or no distinction … [Read more...]
