7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]
SEO is a PR function too
One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Fresh Content Pays Off with Search and Visitors
The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactionsAndrew Goodman of Page Zero Media has a great post at Search Engine Land today about the necessity for a website to have fresh content and look alive.Fresh content gives you better search results - in recent weeks we have seen posts in digg and other social media sites appearing at … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
SEO and Marketing Basics Are Top of Mind for 2008
Two thirds focus on basics and almost half plan to do SEOA survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows key areas for 2008 are: Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of … [Read more...]
