Writing good content based on keywords gets good search results'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' … [Read more...]
Internet Marketing Strategy
Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don't even know exactly what it is yet, but they know they … [Read more...]
PRSA Conference Workshop
PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
Web Content Strategy versus Search Results
Is your content strategy converting them?When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page.Have web site designers and SEM companies lost sight of the fact that you do search engine optimization so that you can get visitors … [Read more...]
SEO – Internet Marketing Strategy
Fortune 100 missing out on market shareThe 2004 study of the first 100 companies in Fortune Magazine's Fortune 500 list revealed that only nine had definitive, ethical optimization campaigns — up from just three in 2002 — indicating that this powerful group may be missing out on valuable online market share and brand value Although 44% showed some optimization, … [Read more...]
