Fortune 100 missing out on market share
The 2004 study of the first 100 companies in Fortune Magazine’s Fortune 500 list revealed that only nine had definitive, ethical optimization campaigns — up from just three in 2002 — indicating that this powerful group may be missing out on valuable online market share and brand value
Although 44% showed some optimization, the inclusion of SEO as an integral part of the overall brand strategy is not real to most marketing execs.
Darren still doesn’t quite get Dilbert’s world.
But since almost 90% of our market is online, it’s high time we all became Internet savvy. A good dose of Web Sense all round is past due.
According to this study, the main reason these companies are not using SEO is that "it simply hasn’t been important enough to appear on their radar."
We’re fiddling while Rome is burning. While consumers’ overall confidence in the economy continues to slide, their faith in the Internet seems to be growing according to new findings by ACNielsen and Yahoo!.
Consumers indicate that they intend to spend a projected $19.6 billion online during fourth quarter — a 23 percent increase from a year earlier. Average per-shopper spending also is expected to increase, from $225 to $244 per transaction.
And if these shoppers with bucks in hand can’t find your website on the search engines, none of it is coming your way.
Business to business searches are up too. Internet telephony giant Vonage just announced they are upping their online ad spend to over 50% because that’s where they find their most profitable customers.
SEO pays big ROI.
