Another change in your search marketing optionsThe sale of Ask Jeeves to InterActiveCorp (IAC) does make a change in the search landscape. Although only at the 5% mark now, this new direction opens all kinds of doors.Search Engine Journal reports that as IAC owns many of the largest Internet properties including, Hotels.com, Expedia, Ticketmaster, CitySearch, … [Read more...]
Pay Per Click Costs Still Rising
It's costing more and more to buy ads on popular keywordsWhat is driving Google's profits? The high prices they charge for search keywords.They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: Business Week reports that on the day of the earnings announcement, … [Read more...]
Tracking Organic SEO Benefits
A site entering Google's top natural SERP for the first time can expect an exponential increase in traffic and double the number of conversionsBusiness owners and marketing people know that unless their site shows up in the first page of a search result they will not get traffic and conversions. CMOs spend time at conferences listening to experts expound the virtues … [Read more...]
SEO PR starts blogging
Innovators of the SEO PR collaboration embrace blog sitesSEO-PR combines Greg Jarboe's search engine optimization wizardry and O'Donnell's PR and writing skills to get your product or firm top listed in search engines and track the results.Greg has been using my blog case studies at SES. … [Read more...]
Search Engine Optimization Pays Off
Quantifiable results from a new study show just how much optimizing your webaite content can be worthWe all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion … [Read more...]
