SEM and content are the mainstays of your results.If you haven't already explained search engine marketing (SEM) to your CEO, CFO, president, or marketing VP, now's the time, says Kevin LeeHe makes the point that SEM can get great results and CFO's love a return on their investment.But getting the search part right is only half the battle. What happens once you get them to … [Read more...]
Search is changing how you market to your public
When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
SEO finds online PR
SEO firms join forces with PR news release service to extend the reach of their clients online"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said PR Web … [Read more...]
