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Sally Falkow - Social Media Strategist
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SEO PR and content syndication really works

July 11, 2006 by Sally Falkow

Results that speak for themselvesI have been working with Chris Elliott on his travel news site.  I did a web audit and content strategy for him.   This is what he has to sayDid it work? And how.See his post for the stats … [Read more...]

SEO: content or meta tags

May 2, 2006 by Sally Falkow

So Ipiad for my site to be optimized, why am I not getting results?Mike Grehan of SmartInteractive Ltd, had some very smart things to say about SEO, content strategy and inbound links in Click ZThere's no point in doing textbook SEO unless you have enough great content and the reputation within your community to be a challenger, writes GrehanAnd he has some excellent clips from … [Read more...]

Search engine visibility vital as search use grows

April 20, 2006 by Sally Falkow

Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]

Search Engine Strategies New York

March 6, 2006 by Sally Falkow

The industry is alive and well - it was the biggest show yetNielsen//NetRatings reports that the number of searches grew at an astounding pace in 2005, with Google seeing 75% more searches, Yahoo! 53% more and MSN up 20%.Judging by the number of people at SES NYC last week,  companies of all sizes and decriptions are realizing they need to know how to optimize … [Read more...]

What PR has to do with SEO

February 18, 2006 by Sally Falkow

Forget Google, Build a BrandI wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of good SEO is an understanding of PR basics. Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine … [Read more...]

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