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Sally Falkow - Social Media Strategist
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Tag! You’re it. PRESSfeed joins the Technorati tagging game

August 6, 2006 by Sally Falkow

Content syndication goes one step further with Technorati tagsIf you have been thinking about how to implement RSs on your website, wading thorugh all hte possible Web 2.0 and PR 2.0 options with your busy IT department, take a look at PRESSfeed.You can RSS enable your content easily and quickly, add news content to your website yourself, syndicate it, automatically laert … [Read more...]

SES San Jose 2006 is just around the corner now

August 2, 2006 by Sally Falkow

Exhibiting is much more work than just speakingThis last week has been spent almost entirely in getting our stuff ready for our booth at  SES San Jose. We are in booth 332.I guess when you are an old hat at this, and you have all the  bits and pieces  already in place, it's a breeze.  But this is our first time, so we have had to get it all together … [Read more...]

Google has almost half of all searches

July 19, 2006 by Sally Falkow

content syndication is a proven method of gaining that prized page one spotAcording to the latest figures from comScore out this week Google now gets 44.7 percent of all searches.  This is almost as much as Yahoo! MSN and Time Warner combined.About a year ago OneUpWeb's study showed that if you make it to page one in Google your traffic increases by about 600 percent … [Read more...]

Survey on Current Web Trends

July 13, 2006 by Sally Falkow

No not the metrics softwareThe Chicks are conducting a survey on current web trends.  What's happening online, seo, internet marketing, social media and how you feel about it-type trends.And the more people who take the survey the more we'll learn. So go on over and have your say. … [Read more...]

SEO : Optimize for the bottom line

July 13, 2006 by Sally Falkow

SEO is not a guessing game - metrics tell all.In an interview with Lee Odden, Laura Lippay from Yahoo made this comment:Bottom line: you need to optimize for what makes you money. If your target market is techno geeks and you think you tend to get more referrals from techno geeks from Google Search, then see what you can do to get more quality traffic from there. But if that … [Read more...]

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