The Power of Good Content could be your best investment this yearSite Pro News highlighted how important good content is to SEO results in Google. As a content writer and strategist it's always good to read articles like this one.The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual … [Read more...]
Online Branding a strong player
Ten percent of search spend driven by brand impact.The Online Advertising and Search Symposium held in New York recently brought some interesting trends to light.Piper Jaffray's report on their symposium shows clear indications that more companies are becoming aware of the branding impact of search listings. In fact, nearly ten percent of the search … [Read more...]
Content Distribution is a Valid Internet Marketing Strategy
Using PR tactics for SEO makes good senseIn a Pandia interview Dan Thies says Do the search engines like the fact that we use content distribution to build links? I don’t know, but I do know that it’s a worthwhile activity even if you ignore search engines, because it builds a brand and generates traffic to a websiteContent distribution is the perfect blend … [Read more...]
About.com evangelizes for RSS and SEO
Websites that get "buzz" on the Net are most often ones that are shared through word of mouseWhen About.com starts writing about RSS you have to know it has hit the mainstream full stride."RSS is the perfect link builder. Google especially looks at inbound links as part of determining a page's ranking importance (otherwise known as PageRank) and RSS provides a wonderful … [Read more...]
Small Business Internet Marketing Plans Include Blogs
HP Study shows growing adoption of blogs as an Internet marketing strategyTen percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.Anita Campbell at SMB Trends extracted some excellent data about small business blogs from the HP Study done during … [Read more...]
