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Sally Falkow - Social Media Strategist
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Tech Tool that Makes Digital PR a Breeze

October 17, 2016 by Sally Falkow

sendible dashboard makes digital PR easy to implement

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016 I've been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I've had to use several tools, which drove me crazy.  I like things to be easy and effective. And, as a small agency, I need it to be affordable … [Read more...]

Sendible – Content Curation Suggestion Feature

July 1, 2016 by Sally Falkow

content curation for thought leadership

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]

7 Ideas for Building a Digital Tribe

May 3, 2015 by Sally Falkow

  Communication is all about delivering the right message to the right audience. In fact, some PR experts say addressing the wrong public is the cause of 99% of PR failures. The same goes for what is being referred to as your tribe – the 1000 core fans and followers who truly love who you are and what you so. It may be that you don’t even need that many, but it’s the … [Read more...]

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