Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. @HughesPR asked if it is that simple Listening is not hard these days. There are now over 200 tools that can help you gather the conversations. The next step is not so simple. Finding the right content and figuring out … [Read more...]
Social Media Adoption Up – Engagement Still Lacking
The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New … [Read more...]
Branded Content – a Controversial PR Direction
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas once considered the exclusive domains of … [Read more...]
Social Media Reading April 30 2010
Almost everyday I meet someone who asks me, "How do I keep up with the new ideas in social media?" The other question I get very often is, "How do I figure out how a new idea relates to my work in PR?" Since the puprose of PRoactive is to assist PR practitioners to identify new trends and technologies, and stay abreast of these new ideas that affect the practice of PR, I'm … [Read more...]
Social Media Invading Search Territory
Social content has been creeping into search for a while. Google, Yahoo! and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. The recent announcement of Twitter's promoted tweets just makes this a closer bond. "Smart online marketers have also been using social search for other reasons including competitive … [Read more...]
