I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter. These 10 Tips are for those getting started. Download the Tip Sheet … [Read more...]
Social Media – Where’s the beef?
It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
Engagement – the new ROI?
The term 'engagement' is popping up all over the place. Using social media channels as a broadcast medium won't get the result you're after. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a … [Read more...]
Trust and Transparency Important to Corporate Reputation
The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services. In fact, in the U.S. and in much of Western Europe, those two attributes rank higher than product quality—and far … [Read more...]
Are You Ready for PR in 2010?
Although we're bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we're still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. "The biggest lessons learned this year are in the social media sphere," says Michael Fineman, president of San … [Read more...]
