In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle … [Read more...]
Digital Journalism and PR
Jim Brady on the Changes in News Consumption Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Who ever thought we’d see the end of the daytime soaps due to lack of … [Read more...]
The Importance of Good Images
An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can't read visual material, having an image with a blog post, article or news release does signal that you are enhancing … [Read more...]
UK Journalists Tell PR Pros to Get Social Media Savvy
A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don't PR people lack understanding of the need to build genuine relationships on social media and don't provide resources that help them with their requests and queries, say the UK journos. The PR community needs to respond to the changing … [Read more...]
Getting Smart with the Data: Measuring PR and Social Media
One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs. Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and … [Read more...]
