Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product? Is it going to be a Google competitor? No, says Zuckerberg. This is not about web … [Read more...]
PR’s 4 Biggest Challenges
It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]
How Social Networks Influence Travel Decisions
Monetate Marketing Infographics … [Read more...]
Is your Social Media Manager Kicking A.$$?
Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
News Search and Web Search
More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are some distinct advantages to having your news releases … [Read more...]
