Are corporate blogs a PR nightmare or an opportunityPR firm Dellayae is offering a webinar that promises to show PR Professionals how to 'survive' the blogospshere.Steve Rubel took them to task for this attitude, and many other PR bloggers weighed in on the subject.According the the Pew Internet project while blogs are growing exponentially and bloggers are very … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
Blogs and PR
Bacons will monitor blogs next yearPR professionals should pay more attention to blogs and blogging - even Bacon's Information plans to monitor online news blogs from next year. The new service targets public relations professionals. When the mainstream PR services like Bacons are watching blogs, it's itme to find out what PR has to do with blogs.A tool like PR … [Read more...]
RSS, Syndication and PR
Why RSS is the must have tool for PRThe PR Society of America seminar "PR and Emerging Communication Channels," addressed the emerging phenomena known as Web logs (blogs) and Real Simple Syndication (RSS)Steve Rubel, author of micropersuasion, opened the seminar by commenting on the power of RSS. "Basically, RSS TiVos the Net for you. It captures everything … [Read more...]
RSS Syndication
Can RSS be a tool for PR professionals?As more and more people turn to the Internet for their news, PR professionals are begining to realize that the best place to reach journalists and corporate audiences is online.So how do you reach them? If you build a website or a media room will they come?RSS - Real Simple Syndication - is one way PR professionals can … [Read more...]
