How blogs can help your web content strategyThe International Association of Online Communicators - IAOC - have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.Even the top IT research firm Forrester has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to … [Read more...]
IAOC BlogFest 2004
Straight talk about blogs and PRIAOC BlogFest, November 8-12, 2004The Thrilla in MozillaThe IAOC web site will host five blog experts in five days to discuss -- what else -- public relations and blogging.Monday, Nov. 8: Sally Falkow, Internet Marketing StrategyTuesday, Nov. 9: Steve Rubel, micropersuasionWednesday, Nov. 10: James L. Horton, online-pr.comThrusday, Nov. 11: Kevin … [Read more...]
RSS, Blogging and PR
Business blogging a vital piece of Internet Marketing StrategyRoland Tangloa says blogging and RSS are sounding the deathknell for PR. These new technologies are changing the face of PR and Marketing and if PR professionals don't wake up and smell the feeds, they will slide into oblivion as technology bypasses them like an express train.Corporate … [Read more...]
Web Content belongs in Marketing
Marketing and Brand get value from web contentWords of great wisdom from the Marketing Profs!"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And … [Read more...]
Can blogging kill traditional marketing and PR?
Why take the long way round and hope the right person will read your message - Use a blog>>The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.>> Internet NewsPretty harsh words.Businesses have cottoned on to the fact that blogging and news feeds are gathering … [Read more...]
