If businesses don't create their own conversation forum, their brands, products, services, and reputations might be co-opted by othersBy using a blog to tell their side of the story and put a human face on the corporation, businesses can proactively shape preferences and preserve customer loyalty, says Mark Kingdon. When you don't tell your side of the story and fill … [Read more...]
AMA Blogs: Marketing Beyond the Website
Workshops sold out - marketing practitioners embrace bloggingThe AMA has held a series of excellent workshops across the country on blogs and how they fit into an Internet Marketing StrategyThe Chicago workshop, completely sold out, is on today and tomorrowA PRSA evening session on blogs and Internet strategies for PR professionals, scheduled for Feb 22nd in Los Angeles, … [Read more...]
SEO PR starts blogging
Innovators of the SEO PR collaboration embrace blog sitesSEO-PR combines Greg Jarboe's search engine optimization wizardry and O'Donnell's PR and writing skills to get your product or firm top listed in search engines and track the results.Greg has been using my blog case studies at SES. … [Read more...]
When corporate blogs reach the “tipping point”
Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
What we can learn from the Blog Business Summit
RSS feeds explode the message of the summitRok Hrastnik, author of Unleash the power of RSS, points out that in the past few days there have been a flood of posts circulating the globe about the Blog Business Summit.20 posts "around the world" within the past hour and 17 minutes. 95 posts within the past 24 hours.400 posts within the past 40 days.And still growing … [Read more...]
