Can RSS be a tool for PR professionals?
As more and more people turn to the Internet for their news, PR professionals are begining to realize that the best place to reach journalists and corporate audiences is online.
So how do you reach them? If you build a website or a media room will they come?
RSS – Real Simple Syndication – is one way PR professionals can gain an edge.
RSS syndicates your news headlines and other content and gets it out to places you may not otherwise be seen.
With RSS you can create industry news feeds that journalists will subscribe to.
RSS is not subject to spam blockers and email filters and users get news when its news – no checking websites or waiting for monthly or quarterly newsletters.
It’s the perfect PR tool.
See Also
- Should RSS to be used by PR Pros
Interview with Fergus Burns, CEO of Nooked - PRSA seminar on RSS and PR
RSs has an impact on PR – adapt or die - RSS: Real advantage for marketing and PR
RSS gives clear advantages to marketing and PR
