Social News Sites Can Be An Inluential. Part of your PRIn ClickZ today Sean Carton talks about the manipulaiton of news on social media sites and the pros an cons of paying bloggers and posters.His conclusion:For us marketers, the lesson is this: we're not in control of our messages anymore. Sure, we can pay bloggers, bankroll folks to post to social news … [Read more...]
Enterprise RSS Feeds: A Viable Messaging Medium
The rapid growth of content syndication and social media requires a new marketing and PR approach.The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to create RSS feeds offering … [Read more...]
Why the Digg this button is on the social media press release template
Social media influence is important for PRIn his article in Online Spin about digg.com Max Kalehoff of Nielsen Buzzmetrics says If I were an online publisher, or a PR person, I'd be spending a lot of time studying how this idea catalyst works and can be leveraged. Digg may not be in the top-10 rankings of all publisher sites, but it can act as a forceful fire hose of … [Read more...]
It’s time for businesses to rethink corporate blogging
Bloggingis one of the best low-cost PR options available, says reportIt is time for business to reconsider the question of blogging, says eMarketer in their report out this week The Business of Blogging: A Review. A growing number of businesses are moving beyond the blogging-as-sales-tool mindset that hindered adoption. "GM and Sun, notably, are blogging with a … [Read more...]
Why Travel Sites Need SEO PR
General search #1 prompt for online travel purchasesGeneral search engines remain the most important media prompt among online travel researchers, at 17 percent, finds Jupiter Research their "US Travel Consumer Survey, 2006." Despite garnering extensive media attention during the past year, travel meta search engines have not yet attracted a … [Read more...]
