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Sally Falkow - Social Media Strategist
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PR’s Ostrich Mentality

November 12, 2006 by Sally Falkow

One attendee's take on the sessions in New YorkAngela Jeffrey, APR, Vice President Editorial Research, VMS wrote about the New Media Sessions in New York, … [Read more...]

Social Media Training In Demand on West Coast Too

November 12, 2006 by Sally Falkow

SEO PR draws PR folk in San FranciscoThe Bulldog Reporter PR U event in San Francisco drew attendees from Seattle to San Diego.Nicki Dugan, editor of Yahoo's Yodel Anecdotal blog, shared insights into why they launched a corporate blog in addition to what they call their Mount Rushmore bloggers (Jeremy Zawodny et all)Mark Jen shared his two weeks of fame) or infamy) as a … [Read more...]

Public Relations Affected by Blogs

October 16, 2006 by Sally Falkow

No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]

Tag! You’re it. PRESSfeed joins the Technorati tagging game

August 6, 2006 by Sally Falkow

Content syndication goes one step further with Technorati tagsIf you have been thinking about how to implement RSs on your website, wading thorugh all hte possible Web 2.0 and PR 2.0 options with your busy IT department, take a look at PRESSfeed.You can RSS enable your content easily and quickly, add news content to your website yourself, syndicate it, automatically laert … [Read more...]

Online news intiatives are the number one trend of interest to media buyers

July 31, 2006 by Sally Falkow

Learning to write for Google and Yahoo has become a PR necessityThe direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue, including circulation.Half of those surveyed by Media LIfe said the  were watching how newspapers' sites will evolve and what role the web will play in … [Read more...]

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