Results that speak for themselvesI have been working with Chris Elliott on his travel news site. I did a web audit and content strategy for him. This is what he has to sayDid it work? And how.See his post for the stats … [Read more...]
TV acknowledges the power of the Internet.
Audio and video in RSS feeds and ipods are a PR opportunityAt the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.TV Guide editor-in-chief Ian Birch announced yesterday that the … [Read more...]
Corporate Blogs Reaching A Broader Audience
The new GM blog gives voice to more employees and hopes to increase the conversationGM is one of the contributors to the blogosphere doubling every six months – they have a new blog called FYI.Their Fast Lane blog has been the exclusive domain of senior executives, particularly Bob Lutz, and the intention with FYI is to give a voice to more GM employees, spread the … [Read more...]
Search engine visibility vital as search use grows
Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]
Online PR is creeping into traditional PR agencies
It's time to make the leap to PR 2.0"There is a struggle to have traditional media and digital and content and public relations all brought under one roof under the agency side." Alan Rutherford, Unilever's global media director.Unilever's TV ad budget is down to 65 percent, a 20 percent drop in a decade. Unilever won't create in-house agencies, said … [Read more...]
