User- generated content providers named Time Magazine's Person of the YearIf you needed any more convincing that social media is influencing the news, this should do it.You don't get any more mainstream than the cover of Time as Person of the Year. And if user-generated content and social networking is the one element that most influenced the news in 2006, I'd hazard a … [Read more...]
Alternative Media Gaining Credibility
Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective"The Changing Face of Marketing and Communications in Today's Creativity Economy," by Weber Shandwick and KRC Research, shows that top execs are getting the clue - half (49 percent) realize that using traditional media … [Read more...]
Social Media Optimization Session at SES Chicago 2006
Some great ideas to increase visibility and trafficIt was very encouraging to see the Social Media Optimization session at SES Chicago 2006 packed to capacity. And when the speakers did the usual poll of the audience, the change in a year was apparent: social media optimization is catching on in a big way.Andy Hagens really hit the reality of this audience … [Read more...]
SAP Gets In Touch With Bloggers
Taking the lessons learned to heart.SAP is doing a pretty incredible job of supporting an ongoing conversation with the (non-SAP-ecosystem) blogging community, was one comment from a blogger invited to participate in SAPPHIRE 06.With so many debacles in the PR/blogger relaitons arena, it's refreshing to see one that got it right.SAP invited bloggers to their premier SAPPHIRE 06 … [Read more...]
Social Media Making Inroads Into Mainstream News Providers
Reuters Buys Into Blog and FeedsYou know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other … [Read more...]
