Looking for viral online buzz? It's all about the contentAndrew Foote of Peppercom has some sage advoce for firms looking to success with viral video and social media as part of their internet marketing strategy.:Content is king in this game. More often than not, the quality of viral content takes a backseat to the marketing mandate.Foote gives examples of how to get it … [Read more...]
Cisco Betting on Social Media Tools for Internet Marketing Strategy
Social-networking tools being integrated into Cisco's Unified Communications suiteIn addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, … [Read more...]
Smart Social Media Thinking
How to corral that free-wheeling user-generated contentPrevailing wisdom says you can't control the message anymore. User-generated content has a life of it's own and any attempt to make it into a marketing or PR vehicle will backfire.And have we not seen some spectaular examples of doing it wrong?Pontiac's social media site created in tandem with Yahoo is a much … [Read more...]
Add Video To Web Content Strategy
Online video makes good PR senseIn the wake of the FCC's issues with VNR's and the growth of YouTube, Internet video is catching on as a way to reachonline viewers. Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu's work for NVIDIA that got 65,000 viewers off Metacafe, reports PR Week.Broadcast is not going … [Read more...]
Social Networking and Citizen Journalism On JWT 2007 Trend List
By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to comeSeems all eyes are focused on "what's next?" Marian Salzman, executive vice president and chief marketing officer of JWT Worldwide, has weighed in with 70 products, services and trends that will define the new year.While online activities … [Read more...]
