How to gets started with a social media content strategyBrian Solis was recently interviewed on the Marketing Voices podcast.He gives some specific advice on how to get started and the tools you should be using.His main idea: this is not a marketing activity that can be done by observing. In order to be successful in social media you have to participate. Here are … [Read more...]
Social Media Marketing
PR and marketing folk are starting to see the potential in social mediaWhat an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence - Deploying Social Media for Business Advantage, a three day event held in LA. The attendees had the choice of Social Media, … [Read more...]
Digital prowess is now key to an agency’s capabilities
Social media training a must for agency and in house PR staffKeith OBrien reports in PR Week that the Fleishman HIllard conference focused on social media"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the offline and online … [Read more...]
Social Technographics Can Guide Your Web Content Strategy
Forrester Research Puts Social Media Into PerspectiveA new report from Charlene Li and Josh Bernhoff at Forrester Research says that most companies get involved in social media in a haphazard way - a blog here, a podcast there - with no coherent web content strategy based on audience needs.Start with your target audience and determine what kind of relationship … [Read more...]
News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.What's wrong with this trend?Too little … [Read more...]
