Users see the Net as a more important info source than traditional media80- percent of users 17 and older consider the Internet to be an important source of information, says USC's 2008 Digital Future Report .. 68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as … [Read more...]
Gartner Names Top 10 Technologies That Will Change The World
What is sauce for the goose... the advice to CIOs should be taken to heart by PR ManagersDr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years.Multicore and hybrid processors Virtualization and fabric computing Social networks and social software Cloud computing and cloud/Web … [Read more...]
Cluetrain Anniversary Series # 2
Social media marketing lessonsClue # 6The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.Just this week the New York Times wrote about how Craigslist is affecting the revenues of mass media. How did this come about?"We think we have a really good culture of trust and that's because without consciously doing so, … [Read more...]
ClueTrain Anniversary Series
Markets are conversationsClue #1Markets are conversations.Who got this PR clue?Dell - they went from Dell Hell and saying 'we don't talk to bloggers' to IdeaStorm and colloboration with customers on product development.Learning from Dell—Insights gained from Lionel Menchaca's presentation Oct 25 2007, San Jose, CaliforniaCustomers are in control. Work with them and learn … [Read more...]
Looking for Those Elusive Influencers?
Working with bloggers is a new media relations 'must'We know now that bloggers are influencing the news. But the trick is to find the righ bloggers that are influencing the news in your filed. And once you've found them, how best to approach and interact with them.We've all seen those 'egg on the face' blog posts when bloggers out a PR person for doing … [Read more...]
