More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoCAlthough many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB … [Read more...]
New Comm Forum 08 – JaffeJuice Get the Ball Rolling
And gets twittered by the audienceThe conference I like the most is the Society for New Communication Research's New Comm Forum, because it's a meeting of some of the best minds in social media. Joe Jaffe, author of Join the Conversation, was the opening keynote speaker nysterday. An ex-advertising Madison Ave man, Jaffe says he 'saw the light' and has been … [Read more...]
Blended Search: Hot News for PR
New data from Jupiter Research confirms that news gets the most clicks in blended searchWant more visibility for your news content? Get it online and optimize it for search.While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results: 36% of search engines user click … [Read more...]
Internet marketing needs a strategy to succeed
Marketers must become masters of social networking, search and engagementDiane Mermigas, editor-at-large at MediaPost, says that if marketers want to tap into the promise of new technology during this economic downturn they need ti redefine relations with target consumers by mining analytics for a deeper understanding of who they are and how they behave.While … [Read more...]
Social Networking Appeals to Wealthy Consumers
AS more and more poeple get involvedin social media sites, social media training becomes a must for marketing and PR practitionersAccording to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 million) are flocking to social networks. Their participation in online social … [Read more...]
