Jim Sinkinson of Bulldog Reporter talks about their summer workshop seriesThe workshop covers:● How to keep your social media program accountable● How to set measurable goals● How to monitor and evaluate your reputation in social media● How to identify and track top blogs and other important influencers● How to acquire an arsenal of essential … [Read more...]
Online Reputation Monitoring Survey for BtoB marketers
Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking and doing. 60% say … [Read more...]
C-level Execs Get News and Business Information Online
They prefer to access the Web rather than read the newspaperThe Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, … [Read more...]
BlogPotomac: WaPo Dan Beyers talks about the future of the media
Media needs a new model of audience engagementDan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the paper is adapting.He starts by reading a prediction that within 10 years there will be no more print media. And goes on to give his personal strategy as business editor. 1. Provide … [Read more...]
Social Media in LA
PRSA LA sells out for social media eventTimes have changed. Today 100 people showed up at 8 am in downtown LA for the workshop with Brian Solis.PRSA LA president, Rita Tateel, said it just goes to show that when you have the right topic with the right speaker, they will come. I have to add - at the right time. Two years ago when PRSA LA offered their first … [Read more...]
