#DigitalPR Chat on Visual Content with Victoria Lim

Digital PR Chat Lim

  Here is the transcript of the #DigitalPR chat on Friday March 11, 2016.  My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1:  The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]

15 Digital Skills for PR & Marketing Pros

15 skills post image

Technology is advancing and changing at such a rapid pace it's tough to stay  current.  These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack.   DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]

PR Measurement – New Tools and New Skills

measure pr group

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you'll  never be able to show the value of your work. It is a numbers game.  That's what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return? The statistics execs pay … [Read more...]

Social Networks Embrace the Demand for Video

digital video social

  We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images … [Read more...]

2015 State of the News Media Report

news mobile

Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. However, for half of those top 50 news sites mobile visitors tend to spend less time … [Read more...]