Jakob NIelsen of the Nielsen Norman Group is known in the online world as the guru of usablity.Back in 2001 he wrote his first rpeort on the usablity of online media rooms and his latest insights on how journalists use the web is out today. Summary: As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with … [Read more...]
Where is PR Headed as Traditional Media Declines?
If the media is truly dying, what happens to PR? Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers, spoke at a PRSA Cincinnatti luncheon recently. His presentation was titled The Present and Future of PR. Pulizzi says that in a conversation with Forrester Research he heard a prediction that within two years half of all US newspapers will stop production. If … [Read more...]
New Player in Digital Marketing Data: E-consultancy Opens US Operation
I am always on the look out for good sources of information about digital marketing and PR. Three years ago when I was in London to speak at Search Engine Strategies I discovered a great resource - E-consultancy. Since they’re UK based their research is mostly focused on that side of the pond, but I really like their content. And apparently I’m not alone - great … [Read more...]
Social Media 2008: Facebook Catches MySpace and Twitter Use Explodes
Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter. According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace. Twitter’s remarkable growth in the second half of 2008 i anoter big story. Acording to Compete, their visitor stats are up 752%, for a total of 4.43 million … [Read more...]
Social Media: Citizen Publishers are Changing Society and Our Futures
So says John Blossom, publishing and information industry analyst. His new book “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future” looks at how the explosion in electronic publishing by individuals and enterprises using social media and social networking tools is fundamentally changing the way people relate to each … [Read more...]
