The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google’s recently published SEO starter guide they say that the most important factor in SEO rankings is fresh, relevant and exclusive content. One of the … [Read more...]
Online Presence Affects Company Value
Image by WetWebWork A new study by MS&L, conducted in partnership with GfK Roper, examines some of the corporate values consumers find most important today, and the effects of such perceptions on maintaining long-term business, reports Brandweek. The study polled 6,000 consumers worldwide in the U.S., U.K., France, Italy, Sweden and China on topics such as “what … [Read more...]
Digital Media Comes of Age
The Berkman Center for the Internet and Society at Harvard University has a report out today:News and Information as Digital Media Comes of Age. The United States is now several years into what promises to be a transformation of the media. It is driven by the rapid expansion of the number of people and organizations newly engaged as authors, editors, and publishers, says the … [Read more...]
Fast News Cycles and Search Ranking Destroy Embargoes
A post on TechCrunch today titled Death to the Embargo really brings home the fact that news has become a cut-throat, do-eat-dog activity. The race to be first to publish a story is the result of shifts in media consumption, a 27/7 news cycle and a cooling economy. Image by Nebbish1 “As the economy turns south, PR firms are under increasing pressure to perform and … [Read more...]
Optimized Press Releases Part of SEO Basics
Search Engine Strategies is a conference all about search optimization and visibility. It is not a PR conference. So I was surprised to hear the panel on SEO basics talking about press releases. I caught up with Greg Jarboe after the session and asked him to explain why optimizing press releases, which used to be an advanced SEO technique, is now considered an SEO basic and why … [Read more...]
