Mashable’s take on Skittle’s new website content is that companies are realizing that whatever content they offer can’t match the various social media offerings out there, where the community contributes to the whole. The fact that they replaced their homepage content with the Twitter feed for Skittles also earned them a slew of main stream media attention: Fox News … [Read more...]
Blogging Tops Internet Marketing Tactics Poll
Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009. Blogging is the #1 tactic - supporting the findings of the HubSpot study. Hubspot queried 167 respondents. Of those asked, 75% said their blogging activities where “useful”, “important” and “critical” to their businesses’ … [Read more...]
Is Twitter the First Real Threat to Google?
When the last earthquake happened in California it was reported almost immediately on Twitter. It took about 10 minutes before mainstream media had the facts. Twitter broke the news about the New York plane crash and beat out the media by 15 minutes. People are realizing that Twitter gets the news faster, and knows more, than any search engine possibly can. Twitter is just … [Read more...]
The Future of Newspapers?
The New York Tomes announced yesterday that they are making a huge inventory of articles open to search - everything printed since 1981. And it’s all been tagged and labeld and has 35 searhable fields. That recipe you remember seeing in the NYT way back when? Now you can find it! A strong press organ with open data is to the rest of the web what basic newspaper delivery … [Read more...]
Lessons Learned from Social Media Revolts
Image by Amend The first and most important action you should take in social media is listen and respond. Every company has a community. You have customers and interested visitors who come to your website or blog. Your community might be a small one, but it is a community nevertheless. Muhammed Saleem writes today about lessons we can learn from companies that have run into … [Read more...]
