This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said … [Read more...]
Answer the Social Media Phone!
Image by TJ Scenes Speaking today at the Canadian Social Media Summit, David Alston of Radian6 pointed out to the audience that the decision to get involved in social media is not yours to make - it ’s a fait accompli. Your customers signed you up. “Why aren’t you answering the social media phone - it’s already ringing. It’s probably hidden in a closet so you can’t hear … [Read more...]
News Feeds – Push them out and pull them in
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
Social Media Strategy – You Need a Plan
“Attention to social media by the PR industry is lacking,” said Beth Harte on the panel for the Social Media session at SES NYC last week. “The PR industry tends to still focus only on media, dodging crisis and ignoring customers.” But getting a message out no longer depends just on relationships with journalists. There are so many conversations … [Read more...]
Media Relations in the Internet Age
We recently saw the demise of the Rocky Mountain News. The Chicago Tribune and the LA Times have declared bankruptcy. Real Clear Politics put together a list of the top 10 newspapers in trouble stating “papers are suffering silently, with certain death just around the corner for some.” And “The Seattle Post-Intelligencer, Rocky Mountain News and Tucson … [Read more...]
