Mashable’s take on Skittle’s new website content is that companies are realizing that whatever content they offer can’t match the various social media offerings out there, where the community contributes to the whole.
The fact that they replaced their homepage content with the Twitter feed for Skittles also earned them a slew of main stream media attention:
And 44 other articles in newspapers and blogs! In just a few hours Skittles became the number 1 topic discussed on Twitter (with the potential to reach over 4 million users.) Fast Company asks whether this social media experiment will help to rebuild the brand and increase sales, considering that 47% of Twitter users are between the ages of 18-34 and 31% are between the ages of 35-49?
So once again we’re talking about the need for a social media strategy before you go rushing off on a bright idea and diving into social media tools. Ther is no doubt ther eis abuzz, and many people are talking about Skittles today. But are we the right people?
As Seth Godin pointed out in Meatball Sundae, it’s no longer how many, but who.
