The most used content type among knowledge workers for business purposes has switched to press releasesPress releases have surpassed trade journals as the leading source of information for knowledge workers, reveals a recent study from Outsell who surveyed 7,000 knowledge workers from 2004 to the present. "It may be that press releases are easier for people … [Read more...]
SEO : Optimize for the bottom line
SEO is not a guessing game - metrics tell all.In an interview with Lee Odden, Laura Lippay from Yahoo made this comment:Bottom line: you need to optimize for what makes you money. If your target market is techno geeks and you think you tend to get more referrals from techno geeks from Google Search, then see what you can do to get more quality traffic from there. But if that … [Read more...]
Internet Marketing Strategy Ideas for 2006
3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005.There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ.He has them in this orderEnrure accuracyMeasure what mattersMake optimization a priorityI'd rate them this … [Read more...]
Online Branding and Search Engine Visibility Marketing
Predicted to be a Top-10 Strategy for 2006This article covers many emerging e-marketing technologies and predicts the top-10 for 2006. There is no doubt in my mind that the future of internet branding does depend on the "write once, publish many" paradigm and the ability to manage, parse, and publish content for multiple outputs and devices. It is also clear … [Read more...]
Internet marketing neck and neck with print
Word of mouse trumps word of mouthAccording to a survey published in the September 1, 2005 issue of "Electronic Design" magazine, you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the … [Read more...]
