Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. "Information is now portable, personalized, and … [Read more...]
Branded Content – a Controversial PR Direction
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas once considered the exclusive domains of … [Read more...]
News Content – Where are we headed?
This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said … [Read more...]
News Feeds – Push them out and pull them in
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
The Future of Newspapers?
The New York Tomes announced yesterday that they are making a huge inventory of articles open to search - everything printed since 1981. And it’s all been tagged and labeld and has 35 searhable fields. That recipe you remember seeing in the NYT way back when? Now you can find it! A strong press organ with open data is to the rest of the web what basic newspaper delivery … [Read more...]
