5 Excuses Companies Give for Not Using Social Media From Marketing Profs - As a chief technology officer I often get asked to put together an organization’s strategic technology plan. When I inquire about their current social media efforts I usually hear that they have a Facebook page. But when I visit the page, I see a page that hasn’t been touched by anyone other than … [Read more...]
Social Media Strategy Daily News
Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the Houston IABC. Read the … [Read more...]
Social Media Strategy Daily News
Niche Social Sites are Shaping Online Communication Are the 18 - 26 year olds over Facebook? It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the … [Read more...]
Social Media Strategy Daily News
Hotels Find Empowering Social Champions at Each Property Successful Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with … [Read more...]
Corporate Spokespeople Getting Their Mojo Back?
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]
