Content and Links – Google’s Top Ranking Factors

Links and content are top 2 ranking factors in Google

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The study is a tough read if you are not statistically or mathematically inclined, so here's the Cliff Notes version: After looking at several other studies and then using two different … [Read more...]

Google’s Mobile Update and Online Visibility

Digital PR Chat mobile

    Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]

Why the Quality Content Bar is now 10X

randfish

  Watch the video An excellent explanation of how to research and create the kind of content that Google loves.  Note his comment about how visual content can make the difference.  There are several ways you can increase the quality of your content.  See the Google Quality Checklist. Digital PR is about writing for the web, keyword research, SEO, visual content and … [Read more...]

Google Confirms Quality Update

pamda 2015

Google has acknowledged and confirmed that the "Phantom Update" many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update - it is related to quality of content. Quality Content … [Read more...]

Why SEO is a Vital PR Skill

google1

After 10 years the majority of companies and organizations still aren't offering the media the content they need and want. "SEO is the most underused skill and strategy in the PR industry."  Lisa Buyer, author of Social PR Secrets.   DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE Google checklist (1) … [Read more...]