10 Tips for Using Facebook Live to Build an Audience

Facebook Live streaming video

Live video streaming is all the rage.  Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.  And you can … [Read more...]

PR Insights from the 2017 Trust Barometer

trust lessons for PR

  The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide.  Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens. The measure of trust between the well-informed … [Read more...]

Original Research: B2B Content Sweet Spot

B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.  What is it that they're trying to achieve? Lead generation Cusotomer engagement According to a study by DemadnWave whitepapers, case studies, … [Read more...]

Canva for Infographics Video Tutorial

canva-infog-tutorial

Every PR or communications pro should know how to use the easy design tools available now. More than 80% of editors, publishers and bloggers want good visuals with their news content. Data visualization is hot right now and media outlets love infographics.  So does the public.  People tend to share them more than other posts. This video tutorial will walk you through the … [Read more...]

The Impact of Data, Research for PR

analytics reporting

  One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it … [Read more...]