If you're one of the smart PR pros who has learned how to optimize content for search engines you've been writing pithy headlines that are under 65 characters. Well, here's a head's up. Google has changed the way they display content on a search results page. They're not judging the length of a title tag or headline by the number of characters anymore, but by pixel … [Read more...]
PR Measurement – What to Measure
Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let's first define what these terms mean: Output: The actions you take, the product you create and distribute. (releases, … [Read more...]
The Digital Marketing Road Map
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. 82% have had no formal education in digital marketing and have to learn 'on the job'. So their lack of skills is quite … [Read more...]
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
New Facebook Design Taps into Trend for Visual Content
Facebook's recent announcement about their redesign of the news feed is based on the trend for visual content. The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post. If you add a photo album this … [Read more...]
