Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with … [Read more...]
Why Google + Should Be Part of Your Social Content Marketing Play
Tom Jones' post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan. • It increases your ranking on Google’s search engine results. • It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice. • It ensures that your business shows up on Google Local and … [Read more...]
Facebook’s New Graph Search – What Does it Mean for Brands?
Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product? Is it going to be a Google competitor? No, says Zuckerberg. This is not about web … [Read more...]
Earned Media Tip # 5 : Content Partnerships
This post is tip # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it's a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It's not such a new idea - think of Soap Operas and sponsored radio shows. Since so … [Read more...]
Social Media Strategy Daily News
A Social Media Policy Can Prevent Damage to Reputation Asian businesses are finding that there is risk in social media - "potential reputational damage" due to the disclosure of confidential business or inappropriate information on social media channels. A social media policy can help keep employees on track. It's about setting the tone for the way you do business and … [Read more...]
